Senior Digital Analytics Manager

Senior Digital Analytics Manager

Partagez :
06/02/2019 - Réf. : AEN/2923/W
Contrat :
CDI
Secteur : Distribution / Retail, Industrie / Service / Logistique
Rémun. : EUR à négocier Métier : Data
Région :
Île-de-France
Entreprise :
employeur confidentiel

Description du poste

Blue-Search, is a recruitment company, specialized in digital top management profiles. Our client, a leader company specialized in professional tools for industrials and builders :

 

Senior Digital Analytics Manager

 

Based in Boulogne-Billancourt

 

The Senior Digital Analytics Manager will globally own, manage and implement web analytics solutions across the company. If you’re an enthusiastic, innovative problem solver, hungry for a new adventure, an exciting job and an international workplace is waiting for you in Paris.

 

Your Missions

  • Design and manage digital Analytics roadmap in partnership with relevant stakeholders to support Performance Intelligence & Adv. Analytics needs
  • Define and implement tracking methodologies, campaign tagging and data collection standards across customer engagement marketing touchpoints
  • Own and manages end-to-end implementation of current Analytics solutions (Google Marketing, Tag Manager and Cloud Platform) to track data, measuring results, provide actionable insights
  • Ensure reliability of technical implementations and data flow of tracking, testing and targeting technology stacks.
  • Captures, analyse and communicate insights around digital trends and user behaviour
  • Partner with various internal business stakeholders to understand objectives and goals to design and implement a tagging as well as testing framework for their activities and platforms
  • Provide subject matter expertise on best practices and standards for developing digital analytics (tracking, tagging and testing) and conduct training for the organization

Profil requis

  • At leat 5 years experience in implementation and managing Digital Analytics tools with strong understanding of emerging technologies
  • Experience in implementing performance measurement methodologies, technical architectures and processes
  • Hands-on experience in Google Marketing and Cloud Platform. (Focus Google Analytics 360, Google Tag Manager, Google Big Query, Optimize and Attribution)
  • Know how in any other web analytics solution would be beneficial. 
  • Strong problem solving & consulting skills, managing projects, working with/in cross functional teams and communication skills.
  • Familiarity with digital optimization, A/B and multivariate test implementation, analysis and business reviews is a plus

Does this opportunity speak to you?  Submit your application and CV to Blue Search Conseil:

Reference: AEN/2923/W

At: cvmail@blue-search.com

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